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Beyond Belief
Words Phonz L. Thomas

Who knew that the next generation of “good rap music” - you know the kind that has actual lyrical content and doesn’t have a hook that sounds like something at your local carnival - would come from a twenty-one year-old white dude from Rockaway, Queens?

Although many have compared him to the likes of Eminem and Vanilla Ice - comparisons he hates - Beyond Belief has a lyrical flow and style all of his own. While his musical influences include a focus on Hip Hop they encompass other music genres as well. He says, “I take a lot of elements from whatever I’m listening to. I listen to a lot of classic rock, funk, R&B, new wave eighties music...”

The NY native got his start in the Hip Hop game by battling in the lunchrooms of his local high school. One of his classmates had connections with Kwamé Holland – emcee and producer who's responsible for the purple polka-dot fashion trend of the nineties, and the music for artists like Mary J. Blige, Will Smith and LL Cool J. Beyond Belief connected with the Hip Hop legend and the rest was history. Beyond Belief is the first artist signed to Kwamé’s new independent record label, Make Noise!!!! and his album is set to drop in November 2008. “I’ve had the pleasure of working with him for the past six or seven years,” Beyond Belief says in regards to developing his sound alongside Kwamé since he was fourteen.

His first released single, the party song “Don’t Touch,” generated a buzz in a few months time. Talking about the song's concept Beyond Belief states, “I wanted to speak from the perspective of somebody who was throwing a party but at the same time they were being mindful of all their stuff not getting messed up at the house and hence the title, “Don’t Touch My Sh*t.” We took it further with that concept when we did the video.”

Beyond Belief went ahead and released the video for the debut track on YouTube. To date, the video has had 219,762 views and counting. “I know personally that more people watch videos on the internet anyways, because when you watch MTV you don’t really get to see videos anymore,” Beyond Belief states. “I want people who are on to my music to see me directly and not have to wait and turn on the TV and wait and hope that the video comes on.”

In true New Yorker fashion, Beyond Belief understands the art of the hustle. He’s not sitting around waiting for a major label to pick him up. He’s on his grind getting his music out there and building a fan base in the process. His debut single has been played on radio stations such as Hot 107.9 and Wild 102.9, and he recently had his own showcase in Time Square, and has been featured on HBO Zone. His newest single is titled, “Limit,” is a true testimony of his fight to breaking into the Hip Hop world as not just another “white rapper.”

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