Visual artists are being given another platform to show off their work. Underworld Magazine - whose mission is to focus on the potential of up and coming photographers, and other visual artists - have been letting the world know about the underground world for some time now. The "little guy" is getting the attention s/he deserves.

I recently found out about the site and jumped at the opportunity to speak to the original mastermind behind it all, Julio Rivera. He originally started the magazine to showcase various graphic designers and over time it has morphed to become a magazine that caters to all artists and reaches international crowds. He and his partner Jordan Greve are really showing what you can do if you follow your passion. Custom designed covers, a funky website, great art coverage, and unedited writing make Underworld magazine as real as it gets.

Julio tells me of actually rejoicing at times when the website had been shut down because of the influx of visitors. "We were happy to be shut down because that meant we where doing something right, and meeting our goals," says Julio. So what's so different about this magazine? Well beside the fact that they have opened the market up of what "art" is (even featuring chefs), Julio tells us "We're real. We don't edit. We keep things they way it is. It's like you're the editor and you work for the magazine".

Underworld Magazine is changing the tradition on how a magazine should be run and feel. They are currently working on a brand new site that will change the way the users interact with the information and will bring a new twist to the online magazine experience along with featuring some raw artist like Misnomers, Johnny Cupcakes and Tristan Eaton to name a few.

The million dollar question that I asked Julio was, "What would he say to the underground/indie artist?" He replied by "If I brought something to nothing then you can do it also. Just keep pushing it until you hit that level where your satisfied, or over satisfied." He couldn't have said it better.